NWIR Brand Guide

What are Brand Guidelines?

Brand guidelines are the set of rules that define the overall look and feel of your brand. They help you build a brand identity that your audience can recognize across all platforms. In marketing, brand identity is important because it communicates the desired image of your organization and should have a consistent presence each time it is used.

Members may use the NWIR logo on their e-mail signature, business website and/or business cards. For other usage, such as yard signs, printed marketing materials, etc. please reach out to Amy Penny to discuss sponsorship opportunities which can utilize this benefit- Amy@nationalwomeninroofing.org

Downloadable logo files are available here: NWIR Logos

Curious how to best use our logo on swag? View our selections for inspiration or order from the NWIR Merch Store!
     


NWIR offers the following guidelines to help its members, leaders and local councils use the logo properly when representing the organization:

The NWIR Logo font is Avenir Next Condensed Medium 
Brand colors are- NWIR Red #AB2328, NWIR Gray #3E3B35 and Process Black #000000
If you are an NWIR Council, you are encouraged to develop a logo that represents your council - whether highlighting a state, region, city, etc.  The important reminder is that the NWIR logo must remain unchanged within the design itself. No changes to the logo - other than the approved color modifications listed above - are allowed to main brand integrity.

*Please avoid adding the logo to ChatGPT or other AI platforms that will alter the logo in any way. 

Below are a few examples of council logos that keep the NWIR logo in tact:


Please submit logo designs to Katie Bodiford - katie@nationalwomeninroofing.org - for review before finalizing and using for marketing purposes. Thank you!