NWIR Mentoring Webinar: How to Build your Brand on LinkedIn

The NWIR Mentoring Commitee is excited to have Andrew Schenkel as a guest speaker presenting on - How to Build your Brand on LinkedIn

With 11% of the population and 137 million US users on the platform daily, LinkedIn is a powerful tool for personal and professional growth. By attending this workshop you'll gain practical tips and actionable strategies that can be implemented to maximize your brand's LinkedIn presence.

This workshop will cover the following:

1. Why LinkedIn
2. How to build your profile 
3. The LinkedIn Algorithm
4. Creating, sharing, and posting quality content
5. LinkedIn Advanced Search
6. Analytics & Artificial Intelligence
7. Sales Navigator & Advertising

Andrew Schenkel is a seasoned marketing and sales professional with a diverse background in branding and business development. He began his career working with renowned brands such as Warner Music Group, the National Basketball Association, and Beanstalk, an Omnicom Agency. In 2019, Andrew ventured into the construction industry, joining Apollo Electric, a prominent high-end residential and commercial electrical contractor. As the Director of Strategic Growth, he oversaw all marketing and sales activations, as well as spearheading special projects to help grow the company. When Covid-19 disrupted the world in 2020, he started to consult and founded his company, Double Play Marketing and Sales. Double Play serves as an outsource marketing department and performs lead generation for clients, taking a data driven and sales focused approach with all activations having metrics geared towards your brand awareness and/or leads, showing a return on your investment.