Culture: Beyond the Buzzword - Build & Inspire Strategic Change
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Event Details
Tired of "culture" being just a buzzword? Join Maya J. Irizarry, MBA, Founder of Solutions By Maya, for a powerful one-hour webinar that redefines company culture as your most strategic asset.
Genuine culture isn't a quick fix; it's a profound investment driven by leadership and shaped by every individual. Whether you're a CEO or an individual contributor, this webinar will equip you with the insights to:
- Understand the ROI: See how a strong culture boosts engagement, reduces turnover, and drives significant financial returns with real data.
- Build the Foundation: Learn the critical role of Mission, Vision, and Values, and how leadership embeds them.
- Inspire Change: Discover practical strategies for how you, regardless of your title, can contribute to and influence positive cultural change.
Don't miss this chance to transform your approach to culture from a "nice-to-have" to a non-negotiable driver of success.
Click the black registration button above to join us!

Maya J. Irizarry, MBA, is a business operations consultant and trusted advisor to owners and leaders in roofing, construction, and service industries who want to build stronger teams and run smoother businesses. With over 15 years of experience working alongside contractors and trade professionals, Maya helps companies find the right people, improve communication, and create aligned, productive teams.
She works closely with leadership to develop clear roles, straightforward processes, and practical strategies for hiring, team development, and culture. Her signature framework—The 5Cs: Character, Competence, Capacity, Chemistry, and Course—helps leaders look beyond the résumé and build high-performing crews and office staff that work together toward shared goals.
Maya proudly serves on the National Women in Roofing (NWIR) South Florida Board and the NWIR National Mentorship Committee. Whether she's working with a foreman or a founder, Maya’s approach is grounded, relatable, and focused on helping teams win—together.