Back to All Members
Individual Member
Organization Name
Professional Bio
With over 25 years of industry experience, Sheri has been a driving force in strategic marketing and business development within the building materials industry. As a seasoned Fractional CMO, she specializes in helping companies get specified, drive sales, and achieve sustainable growth through expert marketing leadership and relationship-driven business strategies.
Sheri excels at bridging strategy and execution, ensuring that building product brands connect with the right specifiers, contractors, and industry decision-makers. Her expertise spans:
✔ Brand development and positioning – creating compelling narratives that differentiate products in a competitive market, plus logo development, ideal client definition, and messaging.
✔ CMO-level marketing strategy & implementation – developing and executing high-impact marketing plans that generate measurable results.
✔ Technical content creation – producing materials that translate complex product benefits into clear, valuable insights for architects and engineers.
✔ AIA seminars, webinars & trade shows – leading education-driven initiatives that position brands as industry authorities.
✔ Strategic partnerships & business development – fostering key relationships with industry leaders to drive long-term sales and market influence.
Sheri’s deep respect for architects and engineers stems from her appreciation of the technical precision required in construction. She is committed to delivering value-engineered solutions that enhance projects while meeting rigorous industry standards. Known for her ability to simplify complexity, she serves as a trusted resource who connects industry professionals with innovative solutions that elevate their work.
An active National Women in Roofing member, Sheri also collaborates with firms affiliated with IIBEC, IRE, NSSA, AIA, ASPE, 7x24, and other key industry organizations.
Sheri excels at bridging strategy and execution, ensuring that building product brands connect with the right specifiers, contractors, and industry decision-makers. Her expertise spans:
✔ Brand development and positioning – creating compelling narratives that differentiate products in a competitive market, plus logo development, ideal client definition, and messaging.
✔ CMO-level marketing strategy & implementation – developing and executing high-impact marketing plans that generate measurable results.
✔ Technical content creation – producing materials that translate complex product benefits into clear, valuable insights for architects and engineers.
✔ AIA seminars, webinars & trade shows – leading education-driven initiatives that position brands as industry authorities.
✔ Strategic partnerships & business development – fostering key relationships with industry leaders to drive long-term sales and market influence.
Sheri’s deep respect for architects and engineers stems from her appreciation of the technical precision required in construction. She is committed to delivering value-engineered solutions that enhance projects while meeting rigorous industry standards. Known for her ability to simplify complexity, she serves as a trusted resource who connects industry professionals with innovative solutions that elevate their work.
An active National Women in Roofing member, Sheri also collaborates with firms affiliated with IIBEC, IRE, NSSA, AIA, ASPE, 7x24, and other key industry organizations.
Individual Member
Organization Name
Inneract