Lori Jerome

Lori Jerome is a seasoned marketing professional with extensive experience in the roofing industry, specifically as Marketing Manager for PABCO Roofing Products. In this role, she has led initiatives to amplify brand visibility, foster client relationships, and drive growth through market research and trend analysis. Lori’s work includes creating custom marketing pieces tailored to both internal and external sales needs and aligning product offerings with specific customer demands. She has successfully integrated HubSpot CRM to streamline sales and marketing workflows, established a monthly knowledge-sharing initiative, and enhanced brand awareness through events, trade shows, and digital strategies. Lori is highly skilled in leveraging insights to boost lead generation, optimize digital ad campaigns, and collaborate across departments, embodying her commitment to advancing roofing industry standards through innovative, data-driven marketing.