When it comes to roof purchases, each homeowner is unique. But all homeowners want to feel listened to and respected when making a roofing decision. And that of course, includes women buyers. How can contractors build trust, establish credibility, and serve as a design resource when selling to women?
To address these questions and more, Sue Burkett, marketing manager at Owens Corning joined Anna Anderson, CEO of Art Unlimited for a conversation with Roofing magazine editor Chris King. The conversation was shared in a Roofing article and can be listened to in “episode 2” of the “Roofing: The Industry’s Voice” podcast.