Showing you have an open, inclusive culture starts with your recruiting practices and job postings. A quick fix to improve your postings? Stop using words like rockstar. Descriptive words like “rockstar”, “hacker” and “ninja” are typically not as appealing to women when searching for a new job. Masculine words imply a masculine culture, which alienates female applicants, not only to women but to all minority groups. Removing “kick-ass” from your job descriptions is going to help. Look for collaborative team-players instead; more information here