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DORA works through the voluntary participation of industry companies. All roof assemblies are submitted by participating companies and are accompanied by supporting documentation in the form of test reports and qualified evaluations.

DORA accepts supporting documentation from any qualified accredited laboratory or certification body. All supporting documentation is independently validated before entering DORA. All roof assembly submissions are reviewed and independently verified by the Program Administrator before being published to the website.

DORA is sponsored by SPRI and administered by Intertek


Link to register coming soon!


Michelle Jones

President, Creativate

Michelle Jones is first and foremost a multi-passionate entrepreneur. Born into a family of entrepreneurs, her family dinner table discussions revolved around her parent’s businesses. She went on to build her career in manufacturing, and today is the President of Creativate. She can often be found discussing marketing excellence, and the incredible impact it can have on business growth. She loves partnering with small and medium sized businesses.

She’s overseen marketing strategies for companies large and small, directing and implementing high level direction as well as tactical campaigns. She’s launched products ranging from architectural building products to precast concrete, roofing and industrial pumps. Michelle is focused on creating sustainable marketing practices and processes, and truly believes that effective marketing takes cross-departmental buy-in and support.

Michelle has been recognized for her exceptional work and is the recipient of several awards including the President’s Award at a prior company & the Outstanding Service Award by the Single Ply Roofing Industry association.

She holds her MBA from Case Western Reserve University, her B.A. from University of Mount Union, and is HubSpot Inbound Certified. She loves to travel internationally and explore new places. She lives in Wooster, OH with her husband, Andy and dog, Gus, and loves all things food, from cooking to eating.


October 12
3:00 pm EDT
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